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Evidence Guide: ICTWEB413 - Optimise search engines

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

ICTWEB413 - Optimise search engines

What evidence can you provide to prove your understanding of each of the following citeria?

Analyse internet-marketing requirements

  1. Determine the main business of the website, and the keywords currently used on each page
  2. Create a keyword suggestion list for the website, using online tools
  3. Analyse the best keywords for macro and sub-keywords
  4. Create recommendations for improved optimisation for image search optimisation (ISO), keyword density on web pages, and keywords used in headings and heading levels meta-elements and page tiles
  5. Analyse the pages, and recommend sections for content
  6. Analyse the current website position in organic listings
  7. Analyse the current success of online advertising
  8. Analyse current traffic analysis reports, using online tools and the web-hosting statistics
  9. Analyse the current success of the social network marketing content
Determine the main business of the website, and the keywords currently used on each page

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create a keyword suggestion list for the website, using online tools

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the best keywords for macro and sub-keywords

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create recommendations for improved optimisation for image search optimisation (ISO), keyword density on web pages, and keywords used in headings and heading levels meta-elements and page tiles

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the pages, and recommend sections for content

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the current website position in organic listings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the current success of online advertising

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse current traffic analysis reports, using online tools and the web-hosting statistics

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the current success of the social network marketing content

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare an internet marketing strategy report

  1. Use detail from the analysis to prepare a recommendation report for the client, covering the differences between search engine optimisation, search engine marketing, and social network marketing
  2. Make recommendations about search engines and social network media to the target, based on the volume of users
  3. Make recommendations regarding a timeframe for expecting improved search engine results
  4. Explain the search terms
  5. Make recommendations for the implementation of search engine optimisation, and search engine marketing, including a summary of recommendations on the methods to improve search engine rankings, both organic and pay per click (PPC)
Use detail from the analysis to prepare a recommendation report for the client, covering the differences between search engine optimisation, search engine marketing, and social network marketing

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make recommendations about search engines and social network media to the target, based on the volume of users

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make recommendations regarding a timeframe for expecting improved search engine results

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explain the search terms

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make recommendations for the implementation of search engine optimisation, and search engine marketing, including a summary of recommendations on the methods to improve search engine rankings, both organic and pay per click (PPC)

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement the SEO strategy

  1. Implement the macro and sub-keywords on pages
  2. Implement keywords
  3. Implement the sections for content, and back links from quality websites
  4. Create online profiles for updating search engine data
  5. Introduce the website to major search engines
Implement the macro and sub-keywords on pages

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement keywords

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement the sections for content, and back links from quality websites

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create online profiles for updating search engine data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Introduce the website to major search engines

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review the SEO

  1. Determine current website position in organic listings
  2. Review the current success of online advertising with regard to the website’s position
  3. Evaluate current traffic analysis reports, and compare these with previous results
Determine current website position in organic listings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review the current success of online advertising with regard to the website’s position

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate current traffic analysis reports, and compare these with previous results

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare a client SEO result report

  1. Analyse website statistics, for site reports and listings
  2. Compare current statistics with previous site reports and listings
  3. Summarise the findings, and make further recommendations
Analyse website statistics, for site reports and listings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Compare current statistics with previous site reports and listings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Summarise the findings, and make further recommendations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse internet-marketing requirements

1.1 Determine the main business of the website, and the keywords currently used on each page

1.2 Create a keyword suggestion list for the website, using online tools

1.3 Analyse the best keywords for macro and sub-keywords

1.4 Create recommendations for improved optimisation for image search optimisation (ISO), keyword density on web pages, and keywords used in headings and heading levels meta-elements and page tiles

1.5 Analyse the pages, and recommend sections for content

1.6 Analyse the current website position in organic listings

1.7 Analyse the current success of online advertising

1.8 Analyse current traffic analysis reports, using online tools and the web-hosting statistics

1.9 Analyse the current success of the social network marketing content

2. Prepare an internet marketing strategy report

2.1 Use detail from the analysis to prepare a recommendation report for the client, covering the differences between search engine optimisation, search engine marketing, and social network marketing

2.2 Make recommendations about search engines and social network media to the target, based on the volume of users

2.3 Make recommendations regarding a timeframe for expecting improved search engine results

2.4 Explain the search terms

2.5 Make recommendations for the implementation of search engine optimisation, and search engine marketing, including a summary of recommendations on the methods to improve search engine rankings, both organic and pay per click (PPC)

3. Implement the SEO strategy

3.1 Implement the macro and sub-keywords on pages

3.2 Implement keywords

3.3 Implement the sections for content, and back links from quality websites

3.4 Create online profiles for updating search engine data

3.5 Introduce the website to major search engines

4. Review the SEO

4.1 Determine current website position in organic listings

4.2 Review the current success of online advertising with regard to the website’s position

4.3 Evaluate current traffic analysis reports, and compare these with previous results

5. Prepare a client SEO result report

5.1 Analyse website statistics, for site reports and listings

5.2 Compare current statistics with previous site reports and listings

5.3 Summarise the findings, and make further recommendations

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse internet-marketing requirements

1.1 Determine the main business of the website, and the keywords currently used on each page

1.2 Create a keyword suggestion list for the website, using online tools

1.3 Analyse the best keywords for macro and sub-keywords

1.4 Create recommendations for improved optimisation for image search optimisation (ISO), keyword density on web pages, and keywords used in headings and heading levels meta-elements and page tiles

1.5 Analyse the pages, and recommend sections for content

1.6 Analyse the current website position in organic listings

1.7 Analyse the current success of online advertising

1.8 Analyse current traffic analysis reports, using online tools and the web-hosting statistics

1.9 Analyse the current success of the social network marketing content

2. Prepare an internet marketing strategy report

2.1 Use detail from the analysis to prepare a recommendation report for the client, covering the differences between search engine optimisation, search engine marketing, and social network marketing

2.2 Make recommendations about search engines and social network media to the target, based on the volume of users

2.3 Make recommendations regarding a timeframe for expecting improved search engine results

2.4 Explain the search terms

2.5 Make recommendations for the implementation of search engine optimisation, and search engine marketing, including a summary of recommendations on the methods to improve search engine rankings, both organic and pay per click (PPC)

3. Implement the SEO strategy

3.1 Implement the macro and sub-keywords on pages

3.2 Implement keywords

3.3 Implement the sections for content, and back links from quality websites

3.4 Create online profiles for updating search engine data

3.5 Introduce the website to major search engines

4. Review the SEO

4.1 Determine current website position in organic listings

4.2 Review the current success of online advertising with regard to the website’s position

4.3 Evaluate current traffic analysis reports, and compare these with previous results

5. Prepare a client SEO result report

5.1 Analyse website statistics, for site reports and listings

5.2 Compare current statistics with previous site reports and listings

5.3 Summarise the findings, and make further recommendations

Evidence of the ability to:

analyse internet marketing requirements

prepare and implement, an internet search engine marketing strategy

monitor search engine performance

make recommendations for:

keyword enhancements

search engine marketing (SEM)

social network marketing (SNM).

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe internet marketing methods and best practices, including:

search terms

keywords

keyword density

search engine ranking

search engine methods of assessing search engine optimisation (SEO)

back links

social network media in the context of SEO

analyse and interpret, the internet marketing strategy of a website.